Friday, January 6, 2012

"Project Gender: Identity/ies in Flux" from Gendered Media by Karen Ross

The “crisis of masculinity”; the collective undermining of mans sense of self/masculinity by woman.

Because of a woman’s ability or choice to pay their way, head the house, and have children by artificial means, they have eradicated man’s role or purpose.

Men are now in a state of "crisis"; sending them reeling into a state of hyper-masculinity or depression. As gender or sexuality is not something we're born with, rather something one self-assigns based on social scripts, men look to each other for cues on how to perform in front of the empowered woman.

In a sense, though, we have come full circle as women now, in a “celebration of their innate feminitity” (29) hyper-sexualize how they portray themselves, and—very sexily clad {of their own choice, of course}—have been "put back in their place."

Baring breast, downing shots, playing football in their skivvies, women choose to become a spectacle to show-off their uninhibited confidence or strength in their gender or sexuality; they also become every heterosexual lad’s fantasy.

Popular media has spotted the masculine crisis as well as the third-wave feminist and capitalized on its incredible ability to sell—to both men and women.

A Changing Princess for Changing Times:


Cosmopolitan: A Strong Woman's Guide to Guiding Men


State Farm Ad: Silly Men Who Buy Useless Things; Women Exasperated


Queries:

1. Where do the LGBTQ persons {or communities of sexuality} fit into the ideas outlined in this essay? Relevance?

2. What do you think the next 'step' will be in the Feminist movement? How do you think popular culture/media will play a roll in this evolution?

3. What effect does the male gaze have on true third-wave feminists? Does this empower them or undermine them? Or both?

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